Lebedyansky's History

JSC Lebedyansky's history spans over 35 years. In 1967 a small cannery was established in Lebedyan, Lipetsk region. This place was chosen because the Lipetsk province is situated in the fertile Central region, traditionally known for its fruits and vegetables. Furthermore, this province boasts high quality artesian water. At first the Lebedyansky cannery produced canned fruit and vegetables goods and was unprofitable for a long period of time. In 1981 Mr. Nikolai Bortsov was appointed general manager. The new director found a way to turn the cannery into stable profit company.

By late 80's Lebedyansky had a Tetra Pak aseptic filling line running. It is interesting to note that Lebedyansky was the second factory in the entire USSR to use the aseptic filling technology. As time went on, aseptically packed juices become key business for the company. In 1989 the Progress factory was built in cooperation with Italian specialists. Today JSC Progress is also part of the Lebedyansky holding.

In 1992 Lebedyansky was transformed into a joint-stock company.

In 1996 the Company launched Tonus, its first brand-named juices. These natural and healthy juices quickly conquered Russian consumers all over the country.

After the 1998 crisis when most of the foreign producers left Russian market, Lebedyansky decided to become a nationwide producer. In 1999 the headquarters of the company moved to Moscow. Beginning in 2000, several medium- and top-level managers with previous experience with major Western companies in the FMCG sector and the B2B sector began joining the Company. Step by step, Lebedyansky transformed from a production orientated to a market orientated company. Lebedyansky had launched a balanced portfolio of strong juice brands, including the Ya brand in the premium segment, the Tonus brand in the mid-priced segment and the Fruktoviy Sad, Frustyle and Privet brands in the low-priced segment. In addition, the Company sells baby food juices and purees under the Frutonyanya brand. In an effort to meet growing consumer demand, the Company continues to develop and improve its juice and baby food lines by improving its existing products and regularly bringing new products to the market.

As a result of these transformations, Lebedyansky only in a few years grew from a local enterprise to a company which leads the Russian juice market. Company annual turnover grew from 18 million dollars in 1998 to 710 million dollars in 2006, and the market share from 4% to 30%. Lebedyansky is recognized as one of the most dynamically developing companies of the country.

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JSC Lebedyansky, © 2005
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