Only in 2003 the Company had spent more than 5 million rubles away to charity. «Lebedyansky» sponsors various socially significant projects, donates funds to orphanages, hostels, churches and cultural establishments. In the Lipetsk region, where the Company's main production plant is located, «Lebedyansky» is in close contact with the Regional Social Protection Administration. All of «Lebedyansky»s' social programs are long-term and are held in all of the regions where the Company operates.

As a company that produces high-quality natural food for children and adults «Lebedyansky» is responsible for the popularization and support of a healthy lifestyle amongst its' consumers. That is why the main social direction of the company is the support of childrens' sports. In 2002 «Lebedyansky» became a long-term partner for the Russian Children-Youth Basketball League (CYBL). As part of this program the company donates money to CYBL from the sales of the «Tonus» juice range. With this financial support the Russian Basketball Federation (http://www.basket.ru) was able to successfully launch the CYBL project.