The «Ya» juice range includes 14 juices and nectars as well as 4 traditional russian natural berry drinks. Thanks to their wonderful taste, colorful packaging, memorable advertising and tangible pricing «Ya»'s popularity grows by the hour. In 2001 «Ya» was given an honorary Russian marketing award «Brand of the year» and in 2002 was also awarded as «product of the year» in the juice category. «Tonus» is the oldest «Lebedyansky» brand on the market today. Its' production was begun in 1996, when this brand name was invented by the lab workers of the plant («Tonus» means «in good shape» in Russian). In spring 2004 «Lebedyansky» re-launched the whole assortment: today «Tonus» is the first functional enriched juice drink on the Russian market. «Fruktovy sad» is a range of affordable and natural juices and nectars. There are 2 100% juice flavors (apple and tomato) and 10 different nectars. In spite of the fact that this brand is comparatively new to the market it has already conquered the hearts of Russians all over the country. According to marketing statistics, today «Fruktovy sad» has about 16% of the total Russian juice market. Several successful advertising campaigns have made this brand very popular amongst marketing professionals — in 2002 it was nominated for a prestigious marketing and advertising award «Brand of the year» where it not only given an honorary diploma in the «Soft drink» category, but was also awarded the Grand Prix for «Best new brand image». “Privet” is the brand name of many years of history, which offers a widest variety of 100% juices at reasonable price. “Dolqka” is a line of natural fruit juices and nectars with traditional as well as exotic tastes. “Dolqka” gives joy, unites the family and gives pleasure of taking care of each other. It makes our lives harmonious and joyful. Frustyle is a series of stylish juice drinks. They contain from 14% to 20% natural fruit juice, are enriched with vitamin C and are bottled aseptically, which means it does not contain any preservatives. Frustyle is unique product on the modern Russian beverage market. No other local juice-producer makes anything like it. Lebedyansky introduces 4 exclusive flavors: blood orange, kiwi, mango-papaya, banana-strawberry. Edo is an ice tea drink manufactured using a unique technology that fully complies with the traditional way of tea brewing. It preserves the taste, flavor and all useful properties of tea. “Tusa Jusa” is 100% natural juices and juice drinks specially developed for children of 6-10 years old. The line includes the most popular children’s flavors: ‘apple and cherry’, ‘apple – orange- mango’ and ‘cleared apple’. “Tusa Jusa” juices are very useful: juice drink ‘apple-orange-mango’ is enriched with vitamins and the cleared apple juice – with minerals. «Severnaya yagoda» is a line of natural fruit waters and compotes. Ancient Russian recipes are used for making fruit waters. This is a useful drink from natural components, where all valuable qualities are preserved. Ekotail is a premium high-quality package for a home-made oxygen cocktail. Ekotail is a product for those who cares about his/her health and his/her family’s health and prefers easy-to-use products.
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